when ur lash cluster falls

@katelynsblog

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SoundTikTok sound · original sound - swaee2x

Promoted product

Sol de Janeiro perfume balm

We've captured the beauty of Brazil in a jar with our award winning skin and body care products. Sol de Janeiro is a celebration of everything unique about you.

Why it worked

This video likely worked because it taps into a relatable "beauty hack" scenario where a common product is repurposed in an unexpected way. The humor and "desperate times" aspect, combined with the use of a popular beauty brand, makes it shareable and engaging.

Summary

The creator's lash cluster falls off, so she improvises by using Sol de Janeiro's perfume balm as glue, having heard it was sticky. She then attempts to reapply the lash cluster using the balm.

Structure

1Lash cluster falls off
2Creator decides to use perfume balm as glue
3Creator applies perfume balm to lash cluster
4Creator attempts to reapply lash cluster

Product placement

Original caption

desperate times call for youngho typa measures🤞🏻i feel like ive finally participated in this trend now🥳 @Sol de Janeiro #katelynsblog #lashclusters #soldejaneiroperfumebalm #youngho #funny