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22.1Talking HeadOther hookLifestyle
Hook
The Hobby Lobby vase you NEED this Christmas
@cozywithkatie3
11.4K followers · usually 5.9K views a post
Views
118.4K
Likes
7.6K
Comments
133
Shares
1.2K
View velocity
+50.2K views over 3.4d · ~14.9K/day · 4 observations
Promoted product
Hobby Lobby vase
Why it worked
The video taps into a viral trend (Hobby Lobby Christmas vase) and provides a styling tutorial, offering viewers inspiration and a clear demonstration of how to achieve a desirable aesthetic.
Summary
The creator showcases a Christmas vase purchased from Hobby Lobby, styled at home with greenery, brass bells, and velvet bows. The video highlights the cozy Christmas aesthetic achieved with these decorative elements.
Structure
- 1Showcases Hobby Lobby vase in shopping cart
- 2Styles the vase at home with greenery
- 3Adds velvet bows to the vase
- 4Adds brass bells to the vase
- 5Final styled look of the vase with Christmas decor
Product placement
Hobby Lobby (store where vase was purchased) - APPEARS - removing it would not change what happens in the video.
Christmas Classics (brand of bows) - ACTS - the bows are used to decorate the vase, removing them would change the final look of the vase.
Call to action
Follow for more cozy finds & styling
On-screen text
The Hobby Lobby vase you NEED this Christmas
Original caption
Yesterday I found a new option for the viral Hobby Lobby Christmas vase, and here she is styled at home! 🤎 I love how the greenery, brass bells and velvet bows came together. Such a cozy Christmas look 🎄 Follow for more cozy finds & styling #hobbylobby #hobbylobbyfinds #hobbylobbychristmas #christmasdecor #christmasdecorideas
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