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All breakouts
1.4KTalking HeadCuriosity Gap hookLifestyle
Hook
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@thefaceshop
91.3K followers · usually 489 views a post
Views
674.9K
Likes
531
Comments
6
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Why it worked
The video uses a highly satisfying, visual before-and-after demonstration that clearly proves the product's efficacy, combined with a low-barrier challenge to encourage user-generated content.
Summary
The video demonstrates the effectiveness of Rice Water Bright Cleansing Facial Wipes by showing a before-and-after makeup removal process. It encourages viewers to participate in a social media challenge by posting their own transformation videos using the product.
Structure
- 1Demonstration of makeup removal with the wipe
- 2Explanation of the product's benefits
- 3Instruction on how to participate in the challenge
- 4
Original caption
Show us your #OneWipeOneSwipe transformation like @Danielle Estrada Gothberg! 👀🎥 We want to see YOU post your glow using #TheFaceShop’s viral Rice Water Bright Cleansing Facial Wipes! 🌟 Here’s how: 1️⃣Start with a full face of makeup & remove the look with one swipe 2️⃣Film the wipe close up so viewers can see everything it removes 3️⃣Show your hydrated, glowing skin immediately after cleansing 4️⃣ End with your clean skin next to the used wipe for a satisfying reveal 5️⃣ Post your glow and tag @thefaceshop and use #OneWipeOneSwipe to share your transformation with us! Ready for your most satisfying makeup removal yet? 😉
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