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Hook
case shopping at tj max for the iphone 18 pro max
@jude.denise
7.4K followers · usually 2.3K views a post
Views
380.3K
Likes
31.8K
Comments
327
Shares
196
Why it worked
The video taps into the relatable experience of phone case shopping and leverages the speculative nature of future iPhone models to create intrigue and engagement. The creator's candid reactions to the cases, even the ones she doesn't like, make the content feel authentic and relatable.
Summary
The creator visits TJ Maxx to shop for a case for the hypothetical iPhone 18 Pro Max. She shows several cases, discussing their aesthetics and functionality, but ultimately decides to look elsewhere for a better selection.
Structure
- 1Introduction and goal: shopping for an iPhone 18 Pro Max case at TJ Maxx.
- 2First case found: a Kate Spade case, deemed cute but with a camera obstruction.
- 3Second case found: a pink case, also cute but with a camera obstruction.
- 4Third case found: a blue PopSocket case, liked for its color but not compatible.
- 5Decision to leave and search elsewhere.
Product placement
TJ Maxx: APPEARS - a store where the creator shops. Removing it would change the location of the video, but not the core action of shopping for a phone case. Kate Spade: ACTS - a brand of phone case shown and discussed. Removing it would mean the specific case is not shown. Square by Flaunt: ACTS - a brand of phone case shown and discussed. Removing it would mean this specific case is not shown. PopSocket: ACTS - a brand of phone case shown and discussed. Removing it would mean this specific case is not shown.
On-screen text
case shopping at tj max for the iphone 18 pro max
Original caption
#iphone18promax #iphoneduo #phonecasehaul #iphonecase
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