Plants vs Zombies

@santeluca

973.9K followers · usually 113.1K views a post

Views

3.1M

Likes

139.4K

Comments

0

Shares

5.8K

SoundTikTok sound · original sound - santeluca

Promoted product

Children Of Khanchildrenofkhan.com

18 videos

Why it worked

The video leverages the relatable intensity of a popular game to create an engaging hook, then seamlessly transitions to a native promotion of a clothing brand by showcasing its merchandise on a character that visually aligns with the video's aesthetic.

Summary

The video humorously compares the intensity of playing Plants vs Zombies to being at war, highlighting the game's mechanics and a specific Chinese version. It then transitions to promoting the "Children Of Khan" clothing brand, showing a t-shirt with a dragon design and directing viewers to their website and bio link.

Structure

1Introduction to Plants vs Zombies as a war-like game
2Description of gameplay mechanics
3Mention of a specific Chinese version with unique features
4

Original caption

the original mobile game

More from @santeluca

Product placement

Plants vs Zombies: a video game where players defend their lawn from zombies by planting various types of plants. It ACTS as the subject of the video's commentary. Removing it would change the video's topic. Children Of Khan: a clothing brand. The website www.childrenofkhan.com is shown, and the creator's bio links to it. The t-shirt worn by the character in the video is from this brand. It APPEARS as a brand being promoted via a website and merchandise. Removing it would change the video's promotional aspect.

Call to action

Get yours at childrenofkhan.com Link in bio

On-screen text

Plants vs Zombies was the first game that made me feel like I was at war football helmets you'd plant a sunflower then a pea shooter and immediately watch a bunch of vegetables battle zombies in football helmets the Chinese version has different plants a panda zombie and no ads so i've been defending my lawn every night since Tuesday I'm already getting flashbacks you met me at a very Chinese time in my life Get yours at childrenofkhan.com Link in bio

Transcript

Plants vs Zombies was the first game that made me feel like I was at war. football helmets. you'd plant a sunflower, then a pea shooter and immediately watch a bunch of vegetables battle zombies in football helmets. the Chinese version has different plants, a panda zombie and no ads. so i've been defending my lawn every night since Tuesday. I'm already getting flashbacks. you met me at a very Chinese time in my life. Get yours at childrenofkhan.com Link in bio