British girls will paint their face orange

@santeluca

1.0M followers · usually 39.4K views a post

Views

1.8M

Likes

296.0K

Comments

975

Shares

23.6K

SoundTikTok sound · original sound - santeluca

Promoted product

Children Of Khanchildrenofkhan.com

20 videos

Why it worked

The video likely worked due to its use of relatable and humorous stereotypes, combined with a clear and direct call to action for a branded product, presented in a native content format.

Summary

The video humorously contrasts stereotypes of British behavior with the creator's Chinese identity. It then transitions to advertising a clothing brand called "Children Of Khan" with a call to action to visit their website.

Structure

1Stereotypes of British girls
2Creator's self-identification as Chinese
3Contrast between British and Chinese identity
4Advertisement for Children Of Khan
5

Original caption

How'd you know I'm British bruv?

More from @santeluca

Product placement

Children Of Khan (ACTS - the video is a product advertisement for this brand, and the website is shown as the destination for purchase. Removing it would change what happens in the video). www.childrenofkhan.com (ACTS - this is the website for Children Of Khan, shown as the destination for purchase. Removing it would change what happens in the video).

Call to action

Get yours at childrenofkhan.com link in bio

On-screen text

British girls will paint their face orange You met me at a very call you bruv within 30 seconds of meeting you and then ask how did you know I'm British I don't know sis you've called every man in the room Babe said I'm not even drunk while holding the wall and have been planning a trip to Ibiza since January seems cool being British I wish I could be British but I can't because I'm Chinese you met me at a very Chinese time in my life Get yours at childrenofkhan.com link in bio

Transcript

British girls will paint their face orange call you bruv within 30 seconds of meeting you and then ask how did you know I'm British I don't know sis you've called every man in the room Babe said I'm not even drunk while holding the wall and have been planning a trip to Ibiza since January seems cool being British I wish I could be British but I can't because I'm Chinese you met me at a very Chinese time in my life Get yours at childrenofkhan.com link in bio