You met me at a very

@santeluca

942.9K followers · usually 78.1K views a post

Views

1.6M

Likes

242.1K

Comments

1.6K

Shares

27.7K

SoundTikTok sound · original sound - santeluca

Promoted product

Children Of Khanchildrenofkhan.com

17 videos

Why it worked

The video uses humor and relatable cultural observations to engage the audience, with the product being subtly integrated as the punchline and call to action.

Summary

The video humorously highlights South African slang and cultural quirks, contrasting them with the speaker's Chinese heritage. It concludes by promoting a t-shirt with a "Chinese time" slogan from the brand "Children Of Khan".

Structure

1Introduction to South African slang (braai, robot)
2Questioning how the speaker knows someone is South African
3Listing reasons: saying 'lekker', explaining rugby, calling a storm 'a bit of weather'
4Speaker wishes they could be South African but can't due to being Chinese

Original caption

braai

More from @santeluca

Product placement

South African Railways: merely APPEARS - a sign on a building. Removing it would not change what happens in the video. Children Of Khan: ACTS - it is the brand of the t-shirt being worn and is also the destination URL for purchasing the t-shirt. Removing it would change what happens in the video as the product would not be identifiable or purchasable.

Call to action

get yours at www.childrenofkhan.com Link in Bio

On-screen text

You met me at a very Chinese time in my life. South African guys will call a barbecue a "braai" and a traffic light a "robot" "how did you know I'm South African?" I don't know bro you've said "lekker" 9 times you've been explaining Rugby to me for 40 minutes and you called a full on thunderstorm "a bit of weather" seems cool being South African I wish I could be South African but I can't because I'm Chinese you met me at a very Chinese time in my life get yours at www.childrenofkhan.com Link in Bio

Transcript

South African guys will call a barbecue a "braai" and a traffic light a "robot" "how did you know I'm South African?" I don't know bro you've said "lekker" 9 times you've been explaining Rugby to me for 40 minutes and you called a full on thunderstorm "a bit of weather" seems cool being South African I wish I could be South African but I can't because I'm Chinese you met me at a very Chinese time in my life get yours at www.childrenofkhan.com Link in Bio