Why it worked
The video leverages a high-aesthetic, ASMR-style unboxing format that appeals to viewers interested in beauty and lifestyle content, making the product feel like a desirable accessory.
Product placement
(a) ghd chronos: the styler is unboxed, handled, and shown in detail; it acts as the subject of the video. Removing it would remove the entire purpose of the video. (b) ghd: the brand name appears on the box, the case, and the styler itself. (b) gison: the brand name appears on the bottles of hair products shown at the end. (b) node: the brand name appears on a tube of product shown at the end.