Why it worked
The video leverages the aesthetic appeal of "girly" makeup bags and popular beauty brands, presented in a visually pleasing, ASMR-like format. The organization and packing of the bag appeal to viewers interested in beauty and lifestyle content.
Summary
The video showcases two makeup bags, one pink and one cream, both from H&M. The creator then proceeds to fill the pink makeup bag with various beauty products from brands like Glossier, Rhode, Gisou, Dior, Estee Lauder, Kaja, and Benefit Cosmetics, demonstrating its capacity and organization.