Why it worked
The video taps into the popular 'aesthetic' and 'organization' trends on TikTok, appealing to viewers who enjoy visually satisfying content and home organization tips. The use of popular beauty brands also adds to its appeal.
Summary
The video shows a "vanity reset" where various beauty products are organized and displayed on a white vanity table. The creator cleans the surface and then meticulously arranges skincare and makeup items in clear organizers, creating an aesthetically pleasing setup.
Structure
- 1Cleaning the vanity surface
- 2Organizing skincare products
- 3Arranging makeup products
- 4Showcasing the organized vanity
- 5Final aesthetic shot of the vanity
Product placement
Dior (makeup brand): appears on makeup products, such as eyeshadow palettes and lipsticks. Removing it would not change what happens in the video.
Glossier (beauty brand): appears on skincare products. Removing it would not change what happens in the video.
Rhode (skincare brand): appears on skincare products. Removing it would not change what happens in the video.
Diptyque (candle brand): appears on a candle. Removing it would not change what happens in the video.
Jo Malone (fragrance brand): appears on a perfume bottle. Removing it would not change what happens in the video.
Louis Vuitton (fashion brand): appears on books. Removing it would not change what happens in the video.
On-screen text
vanity reset
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