@etalkctv — 16x breakout selling The Love Hypothesis

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Lili Reinhart says it would have 'sucked' to have 'peaked' with 'Riverdale'

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The Love Hypothesis

Based on the New York Times best-seller, The Love Hypothesis follows Olive (Lili Reinhart), a Ph.D. candidate who impulsively kisses her department's most intimidating professor, Adam Carlsen (Tom Bateman). Their mutual need for a fake relationship turns into an experiment in chemistry that might actually solve for love.

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Why it worked

The video leverages the popularity of Lili Reinhart and the anticipation for her new film, 'The Love Hypothesis,' by framing it as a significant career milestone. The personal anecdote about EFT tapping adds a relatable and potentially inspiring element, making the promotion feel more organic and less like a direct advertisement.

Summary

Lili Reinhart discusses her new film, 'The Love Hypothesis,' expressing relief that her career didn't peak with 'Riverdale.' She shares that she's using EFT tapping to help her enjoy the moment and feel happier, and that the film is her most anticipated project since 'Riverdale.'

Structure

1Lili Reinhart discusses her new film, 'The Love Hypothesis.'
2She expresses relief about not peaking early in her career.

Original caption

Only up from here, Lili! ⬆️ Lili Reinhart and Tom Bateman star in the new film, ‘The Love Hypothesis,’ and according to Lili, she’s just glad to not have, "peaked when I was 19,” adding, “That would have sucked.” 😅 Lili shares how it feels to have a film like this be the most anticipated project of her career since ‘Riverdale’ – and shares that she’s doing EFT [Emotional Freedom Technique] Tapping to enjoy the moment more. ‘The Love Hypothesis’ is streaming now on Prime Video! 📺 Watch our full interview with Lili & Tom now! 👀 #Lili Reinhart #TheLoveHypothesis #TomBateman #EFTTapping #RomCom @Lili Reinhart