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70.1Talking HeadStory Open hookLifestyle
Hook
Me after finding out about 9-dash-line
@bellzpss
2.0K followers · usually 405 views a post
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Why it worked
The video succeeds by leveraging a highly charged political topic to explain a personal consumer decision, which resonates with the creator's niche audience and encourages high engagement through comments.
Summary
The creator explains why they are boycotting the planner brand Kinbor after discovering a controversial map included in their products. They demonstrate how they are modifying the planners they already own to cover the map instead of throwing them away.
Structure
- 1Introduction to the 9-dash-line controversy
- 2Creator explains their previous recommendation of Kinbor
- 3Explanation of why they are stopping support for the brand
- 4Demonstration of modifying existing planners
- 5Call for alternative planner recommendations
Product placement
Kinbor (a brand of planner). It APPEARS as the physical object being held and demonstrated. Removing it would change the video as it is the subject of the creator's criticism.
Call to action
Do you own a Kinbor planner? Are you aware of the issue? If you do, please leave your suggestion for alternatives! thank you 🫶
On-screen text
Me after finding out about 9-dash-line
Just a couple videos ago, I recommended this brand because I love the layout and paper quality for its price point
Genuinely, I never cared for the back pages of any planner at all, not just Kinbor, so u was not aware of this, until recently
I'm very particular with where I spend my money towards, so knowing this, I can't bring myself to continue supporting the brand
I scratch my plan for 2027 planner ecosystem because it involves getting a few from Kinbor, so I'll need to research/decide for alternatives
In hindsight, I'm glad I followed my gut feelings by holding off purchasing them yet for 2027
For these two that I currently own and use, I'm not going to waste and get rid of them, so I just erased and taped over the map
Do you own a Kinbor planner? Are you aware of the issue? If you do, please leave your suggestion for alternatives! thank you 🫶
Original caption
Just me trying to be an informed consumer in this planner world (no pun intended)🗺️ #creatorsearchinsights #9dashline #kinbor #plannercommunity #plannertok