goodbye, hobonichi?

@biancasdesk

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SoundTikTok sound · Walking on a Moonlit Path

Promoted product

Hobonichi Techo

The official website of the Hobonichi Techo, a Life Book you can use any way you like. Read free articles about planners and more and buy the techo in a variety of sizes, formats, and fun covers. Useful products like the Drawer Pouch are also available.

2 videos2 creators

Why it worked

The video taps into the popular 'planner community' on TikTok by addressing a common dilemma: switching journaling systems. The creator's personal experience and clear comparison of two popular brands, Hobonichi and Kinbor, provide valuable insights for viewers facing similar decisions.

Summary

The creator reviews their chosen 2027 planner, the Hobonichi Techo, and compares it to another planner, the Kinbor Techo. They discuss the pros and cons of each, focusing on size, layout, and writing space, ultimately deciding to switch from Hobonichi to Kinbor for the upcoming year.

Structure

1Introduction and question about switching from Hobonichi
2Review of Hobonichi Techo 2026 (size, compactness)
3

Original caption

Planner season is here! After a ton of consideration, I’ve finally chosen my daily journal for 2027. Is this goodbye to Hobonichi? I’m honestly a simple yet complex person: some of my preferences might look simple to some, but when you’re using a journal daily, you’ll notice how it affects you on a daily basis. It can be as simple as the quotes on the Hobonichi pages — or the fact that the journal can be so chonky that it’s getting hard to write in it. #journaltok #planner #stationery

More from @biancasdesk

Product placement

Hobonichi Techo 2026: it is a planner/journal. It ACTS as the subject of the video, being reviewed and discussed. Removing it would change the video entirely. Hobonichi Techo 2027: it is a planner/journal. It ACTS as the subject of the video, being reviewed and discussed. Removing it would change the video entirely. Kinbor Techo 2027: it is a planner/journal. It ACTS as the subject of the video, being reviewed and discussed. Removing it would change the video entirely.

On-screen text

goodbye, hobonichi? chosen 2027 but that things didn't about Hobonichi so Hobonichi journal planner are about No. the size and too cannot anything but all like big bags and compact coded coded me what already lastly is of using hobonichi time it dream use Techo journal and this helped habit journaling only Hobonichi for another journal which quotes so they space and don't more said are journal nonnegotiables one A6 gonna cover one second expect this chunky other is in like so spread so like quotes yay space line prominent awkward writing and time bigger distracting but it's and cleaner smaller so it 2027 Journal question get from lineup the probably except year and three stappo and this interested pencil and designs journal Kinbor

Transcript

chosen 2027 but that things didn't about Hobonichi so Hobonichi journal planner are about No. the size and too cannot anything but all like big bags and compact coded coded me what already lastly is of using hobonichi time it dream use Techo journal and this helped habit journaling only Hobonichi for another journal which quotes so they space and don't more said are journal nonnegotiables one A6 gonna cover one second expect this chunky other is in like so spread so like quotes yay space line prominent awkward writing and time bigger distracting but it's and cleaner smaller so it 2027 Journal question get from lineup the probably except year and three stappo and this interested pencil and designs journal Kinbor Techo in and volumes not much technicalities of because another our is from to Kinbor so spread so like quotes yay space line prominent awkward writing and time bigger distracting but it's and cleaner smaller so it that's it for my 2027 journal question get from lineup the probably except year and three stappo and this interested pencil and designs journal Kinbor Techo and weeks the Journal question get from lineup the probably except year and three stappo and this interested pencil and designs journal Kinbor