Why it worked
The video uses a relatable, high-contrast juxtaposition that plays on the common internet trope of 'the duality of man,' making it highly shareable and culturally resonant.
Summary
A short video displays a mock-up of a phone's notification screen showing two contrasting messages: one about meeting a girl and another about internship applications at Goldman Sachs.
Structure
- 1Display of phone notification screen
- 2Contrast between personal and professional life
- 3Humorous juxtaposition of priorities
On-screen text
The duality of man.
Today
I met a girl.
9:53PM Love is like a whisper of art
Pelosi
Internship Applications
9:47PM Goldman Sachs will regret this.
Maximize Shareholder Value