Why it worked
The video uses a relatable, self-deprecating academic stereotype paired with a viral animal meme format to drive engagement through humor.
Summary
This is a humorous meme video comparing the perceived difficulty of finance and accounting coursework for different student majors using clips of an orangutan using tools.
Structure
- 1Text overlay introduces the premise
- 2Clip of an orangutan struggling with a hammer
- 3Text overlay shifts focus
- 4Clip of an orangutan using a saw
On-screen text
Watching marketing/ management students work through their only required finance and accounting class
Finance and accounting students