Why it worked
The post leverages a high-contrast visual transformation (before/after) combined with actionable, specific value (the exact workout routine) to drive engagement and saves.
Summary
The creator shares a before-and-after comparison of her arm muscle growth over the course of one year. She follows this with a list of the specific exercises she used to achieve these results.
Structure
- 1Present-day physique reveal
- 2One-year-ago physique comparison
- 3Detailed list of arm exercises
Product placement
AYBL: appears in bio as a brand the creator is affiliated with (code SCAR). Removing it would not change the video content. DFYNE: appears in bio as a brand the creator is affiliated with (code SCAR). Removing it would not change the video content.
On-screen text
my arms now:
my arms 1yr ago:
Arms
biceps:
3x10 hammer curls
3x10 bicep curls
shoulders:
3x10 overhead press
3x10 cable lat raises
3x10 delt flys
triceps:
3x10 tricep push down
3x10 JM press
3x10 overhead extension
the workout: