@itsbeverlysworld — 20x breakout

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only the project pan girlies will understand this feeling!

@itsbeverlysworld

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Why it worked

The video taps into a niche but passionate community (project pan enthusiasts) by sharing a relatable and often humorous experience of reaching the end of makeup products. The creator's expressive delivery and the shared "struggle" resonate with viewers who understand the satisfaction and dilemma of project panning.

Summary

The creator expresses frustration and excitement about reaching the end of multiple makeup products in her "project pan" collection. She realizes she needs to repurchase two items, which she views as a positive, albeit expensive, outcome of her makeup usage goals.

Structure

1Introduction to the feeling of project panning
2Showing the depleted state of cream bronzer and loose powder
3Realizing the need to repurchase two items
4Expressing the unusual situation of needing to buy replacements
5Concluding that project panning leads to a different kind of shopping experience

On-screen text

only the project pan girlies will understand this feeling!

Transcript

I am in unknown territory with my project pan right now. My cream bronzer looks like this. My loose powder looks like this normally. I would just be able to shop my stash and have 5 million cream bronzers and 5 million loose powders to pick from. But we have to go to Sephora today to buy not one replacement, but two, because I have no more cream bronzers left in my collection. Normal powders left in my collection. Like I have project pan my collection so much that now I have to go buy products when I use them up, which most people are like, 'Der girl, you use your makeup and you buy new stuff.' Like, I just cannot believe that I have not only one category that doesn't have any backups, but two. And now I get to go shopping at Sephora because I actually need something. Like I'm shopping because I actually need something. I don't know if I'm making sense, but the project pan girlies will get it.