STARBOX is back at it already!

@mayhem_with_melissa

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SoundTikTok sound · original sound - mayhem_with_melissa

Promoted product

Popcons

Why it worked

The video showcases popular collectible blind box toys, appealing to a niche audience interested in these types of items. The creator's personal commentary and enthusiasm, even when expressing a lack of personal interest in some items, creates engagement and relatability.

Summary

The creator browses through a toy aisle at Target, showcasing various collectible blind boxes including Popcons (Legends and DC series) and Tiny Nightmares (Fright Face series). They express a personal preference against the Popcons but admire the Tiny Nightmares, particularly the Trick or Treat and Krampus figures. The creator then highlights a Funko Pop! Icons Dia de los Muertos figure, the Ajolote, praising its vibrant colors.

Structure

1Showcasing Popcons Legends series
2Expressing personal opinion on Popcons
3Highlighting Tiny Nightmares Fright Face series
4Focusing on Funko Pop! Icons Ajolote figure

Product placement

Original caption

@STARBOX is back at it already! Now we’ve got their #popcons in store at @target #starboxpopcons #popconslegends #popconsdc #blindboxes

More from @mayhem_with_melissa

More breakout videos from this creator.

Popcons (collectible toys) ACTS - they are displayed and handled by the creator, who shows the different series and characters available. Removing them would change the video's focus. Starbox (brand of Popcons) ACTS - it is the brand name on the product packaging. Removing it would change the video's focus. Target (retail store) APPEARS - it is the location where the products are sold, indicated by store signage and the creator mentioning it. Removing it would not change the video's focus as the products are the main subject. DC (brand of characters) APPEARS - it is a logo on the product packaging indicating the characters featured. Removing it would not change the video's focus as the products are the main subject. Tiny Nightmares (collectible toys) ACTS - they are displayed and handled by the creator, who shows the different characters available. Removing them would change the video's focus. Fright Face (collectible toys) ACTS - they are displayed and handled by the creator, who shows the different characters available. Removing them would change the video's focus. Funko Pop! Icons (collectible toys) ACTS - they are displayed and handled by the creator, who shows the specific figure. Removing them would change the video's focus. Ajolote (collectible toy) ACTS - it is the specific figure being shown. Removing it would change the video's focus. Dia de los Muertos (theme/series) APPEARS - it is part of the product branding. Removing it would not change the video's focus as the product itself is the subject.

On-screen text

@STARBOX is back at it already! Now we’ve got their #popcons in store at @target #starboxpopcons #popconslegends #popconsdc #blindboxes

Transcript

STARBOX is back at it already! Now we’ve got their #popcons in store at @target #starboxpopcons #popconslegends #popconsdc #blindboxes Putting in some like serious overtime guys. Now we have Popcons by them. This one is the Legends series. And here all of the options. There's seven different ones including the secret. And here all of these options. I will say I don't think that these blind boxes are for me. There's something about them that I just am not a huge fan of. Maybe it's just me. What do you guys think? But also, we come up here. Look at these. Little Tiny Nightmares. Fright Face. I love these two. The trick or treat and Krampus. Oh my gosh. I don't think I'm gonna pull the trigger on them. But these are really freaking cute. This is a Funko Pop! Icons. Dia de los Muertos. Ajolote. The colors on this thing drew my attention so fast. Holy colors. Wow. They really add to themselves on this one.