Silently Unbox The Smartest Phone

@hitomidocameraroll

2.0M followers · usually 237.9K views a post

Views

951.0K

Likes

47.4K

Comments

628

Shares

1.4K

SoundTikTok sound · original sound - hitomidocameraroll

Promoted product

Fairphone

Long-lasting smartphones and accessories that benefit the planet

2 videos2 creators

Why it worked

The video appeals to a niche audience interested in sustainable and repairable technology by providing a satisfyingly silent unboxing and assembly experience. The "Take notes Apple" text overlay adds a subtle jab at a competitor, potentially increasing engagement.

Summary

The video shows a silent unboxing and assembly of a Fairphone (Gen 6+). It demonstrates the phone's components and the process of putting it together, highlighting its modular design and repairability.

Structure

1Unboxing the Fairphone box
2Revealing the phone and accessories
3Disassembling the phone with a tool
4Reassembling the phone

Original caption

In a perfect world all phones would be made this way. #fairphone

More from @hitomidocameraroll

Product placement

Fairphone (Gen 6+): acts - it is the product being unboxed and demonstrated. Removing it would change the video. Fairphone: acts - it is the product being unboxed and demonstrated. Removing it would change the video. Fanttik: acts - it is a tool used to disassemble the phone. Removing it would change the video.

On-screen text

Silently Unbox The Smartest Phone The Fairphone (Gen 6+) Welcome - Let's get you set up. Here's how to get started with your new Fairphone (Gen. 6 and Gen. 6+) FR Bienvenue - Préparez votre Fairphone ensemble, votre guide pour une prise en main (Gen. 6 et Gen. 6+) NL Welkom - Laten we beginnen, Geen de dag met je nieuwe Fairphone (Gen. 6 en Gen. 6+) The one that lasts. fairphone Take notes Apple