Why it worked
The video taps into a common consumer frustration with expensive beauty products that don't deliver visible results, creating relatable content that encourages engagement through comments and shares.
Summary
The creator reviews the Hourglass Ethereal Glow Blush, expressing disappointment that it costs 85€ but provides no visible effect. She applies the blush multiple times, questioning its value and seeking an explanation for the lack of results.
Structure
- 1Introduction of the product and price
- 2Creator questions the product's effect
- 3Application of the blush
- 4Creator expresses dissatisfaction with the lack of visible results
- 5Creator seeks an explanation for the product's performance
Product placement
Hourglass (cosmetics brand): ACTS - its ethereal glow blush is applied to the creator's face. Removing it would change the video's focus. Hourglass (cosmetics brand): APPEARS - its logo is on the product packaging. Removing it would not change what happens in the video.
On-screen text
complete waste of 85€!
Can you see any effect????
Hourglass...
Ethereal glow blush from Hourglass. I need an explanation! I see NO effect for this money