Am I missing something?

@maj.beauty

287.1K followers · usually 10.3K views a post

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SoundTikTok sound · Saxophones getting louder - Sped Up

Why it worked

The creator taps into a common viewer sentiment of questioning viral trends and product hype, creating relatable "deinfluencing" content that resonates with audiences skeptical of overhyped beauty products.

Summary

The creator questions the viral popularity of a makeup shade called 'Maple Latte', expressing confusion about its lack of pigment and overall quality. The video features the creator applying the product to their hand and face, showing minimal color payoff.

Structure

1Questioning viral shade
2Applying product to hand
3Applying product to face
4Showing lack of pigment
5Expressing confusion

On-screen text

APPLYING 'MAPLE LATTE' AND THE SAXOPHONE KEEPS GETTING LOUDER

Transcript

Am I missing something? Why is this shade going viral? Where is the pigment? I have so many questions 🥴

Original caption

Am I missing something? Why is this shade going viral? Where is the pigment? I have so many questions 🥴 #maplelatte #deinfluencing #makeupfail #affordablemakeup #drugstoremakeup applying elf blush tint maple latte and getting no pigment, deinfluencing, makeup fail, makeup needs to go back to the lab, makeup gone wrong, affordable makeup, drugstore makeup must haves