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Hook
M&S -BAKERY- CHOCOLATE CORNFLAKE cookies Coming 4th Nov...
@thesinginglobster
39.5K followers · usually 626 views a post
Views
631.4K
Likes
41.8K
Comments
125
Shares
25.4K
Why it worked
The post leverages the strong brand recognition of M&S and creates anticipation for a new product launch with a simple, clean visual announcement.
Summary
This is a promotional post announcing the upcoming release of a new M&S Bakery product, the Chocolate Cornflake Cookies. The post uses a single image to build anticipation for the launch date.
Structure
- 1Introduce the new product from M&S Bakery
- 2Display the product packaging and name
- 3Announce the launch date of November 4th
Product placement
M&S Bakery (a brand of Marks & Spencer) appears as the manufacturer of the cookies. The product is the Chocolate Cornflake Cookies. Removing the brand name would change the video as it identifies the specific retailer and product line being promoted.
Original caption
#marksandspencer #marksandspencers #mandscookie #Newfood #Newfoods
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