M&S EST. 1884

@thesinginglobster

39.5K followers · usually 626 views a post

Views

111.4K

Likes

6.4K

Comments

38

Shares

2.1K

SoundTikTok sound · Purple Rain

Promoted product

M&S Bakery items

Why it worked

The post leverages high-intent food discovery behavior by providing clear, visually appealing updates on new product launches from a popular, trusted retailer.

Summary

This slideshow post highlights new bakery product releases from Marks & Spencer, specifically featuring their upcoming chocolate cornflake cookies, a chunked and loaded cookie, and a milk and dark chocolate sourdough bloomer. The content serves as a food news update for followers interested in new UK supermarket snacks.

Structure

1Introduction of the M&S brand
2Announcement of the release date
3Showcase of the new chocolate cornflake cookies
4Showcase of the chunked and loaded cookie
5Showcase of the sourdough bloomer

Product placement

M&S (Marks & Spencer) acts as the subject; the video showcases specific new bakery items from their brand, which are the focus of the content. Removing the brand name would change the entire purpose of the video, which is to announce and highlight these specific new products.

On-screen text

M&S EST. 1884 Wednesday 4th November M&S -BAKERY- CHOCOLATE CORNFLAKE cookies Coming 4th Nov... CHUNKED N'LOADED MILK CHOCOLATE, MALT & CARAMEL COOKIE M&S M&S -BAKERY- MILK & DARK CHOCOLATE BLOOMER MADE WITH A 30 YEAR OLD SOURDOUGH, LADEN WITH MILK AND DARK CHOCOLATE, AND CUT FOR A CHEWY CRUST

Original caption

#marksandspencer #marksandspencers #mandscookie #Newfood #newsnacks