Why it worked
The video leverages the 'new in store' trend, which is popular on TikTok, by showcasing visually appealing food products that viewers can easily purchase and prepare at home.
Summary
The video showcases new cookie products available at Tesco. It highlights two specific types: salted caramel and triple Belgian chocolate, both of which are ready to bake at home.
Structure
- 1Introduction to new products at Tesco
- 2Showcasing salted caramel cookies
- 3Showcasing triple Belgian chocolate cookies
- 4Mentioning they are ready to bake at home
Product placement
Tesco: a UK supermarket chain. It appears as a watermark and location. Removing it would change the context of the video. J.D. Flavours: a brand of cookies. It acts as the product being shown and discussed. Removing it would change the video's focus.