BBC THE CELEBRITY TRAITORS

@bbc

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SoundTikTok sound · The Traitors Main Theme

Promoted product

The Celebrity Traitors

2 videos

Why it worked

The post leverages the popularity of "The Celebrity Traitors" and its cast members, presenting them in a visually appealing "slideshow" format that is native to TikTok. The clear "Coming to iPLAYER" call to action provides a direct next step for interested viewers.

Summary

This TikTok post showcases the cast of "The Celebrity Traitors" with individual portraits. It announces that the show is "Coming to iPLAYER".

Structure

1Introduction of the show's title and broadcaster
2Showcase of cast members
3Announcement of availability on iPLAYER

Product placement

BBC (ACTS - it is the broadcaster of the show, and its logo appears on every slide. Removing it would change what happens in the video.) iPLAYER (ACTS - it is the platform where the show will be available, and its logo appears on the last slide. Removing it would change what happens in the video.) The Celebrity Traitors (ACTS - it is the name of the show being promoted, and it appears on every slide. Removing it would change what happens in the video.)

Original caption

They need no introduction... 🤩 #TheCelebrityTraitors #TheTraitors #TheTraitorsUK #ClaudiaWinkleman Host Claudia Winkleman will welcome an eclectic mix of people and personalities ranging from BAFTA and BRIT award winners through to social media stars plus some of the UK’s most cherished actors, comedians, presenters and beyond as the celebrities question who they can and can’t really trust, figure out who deserves to be banished and try to discover which of them is plotting murder under the cover of darkness.