Why it worked
The video likely performed well due to its focus on a popular beauty routine, showcasing multiple products in a visually appealing way, and highlighting a desirable 'glow' effect that many viewers aspire to achieve.
Summary
The creator demonstrates a full face of makeup, starting with skincare and foundation, then moving on to contour, blush, eyeshadow, mascara, and finally lip products. The video highlights the creator's favorite makeup steps and the resulting glow.
Product placement
Armani Beauty liquid highlighter (acts: used to apply glow to face, making it more desirable); Erborian CC Red Correct (acts: applied to face, likely to correct redness, making skin more desirable); Laura Mercier Complexion Perfector (acts: applied to face with a brush, likely to even skin tone, making skin more desirable); Smashbox Precision Contour Stick (acts: used to apply contour to face, defining features); Makeup by Mario blush (acts: applied to cheeks with a brush, adding color); Beaubble Freckle Pen (acts: used to draw freckles on face, adding a cosmetic detail); MAC blush (acts: applied to cheeks with a brush, adding color); Typology brow gel (acts: applied to eyebrows with a brush, shaping them); Morphe eyeshadow (acts: applied to eyelids with a brush, adding color); Westman Atelier kohl liner (acts: applied to eyelids, defining eyes); Rare Beauty mascara (acts: applied to eyelashes, enhancing them); e.l.f. lip stain (acts: applied to lips, adding color); MAC lip liner (acts: used to line lips, defining their shape); Clarins lip oil (acts: applied to lips, adding shine and moisture)