ZARA new in

@olga.almazova_

7.9K followers · usually 47.6K views a post

Views

1.6M

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18.2K

Comments

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SoundTikTok sound · original sound - olga.almazova_

Promoted product

Zara

Zara is a clothing retailer that releases new collections in limited quantities to encourage impulse purchases and drive sales without relying on discounts.

57 videos41 creators

Why it worked

The video uses a clean, aesthetic try-on format that allows the viewer to see the product in motion, which is highly effective for fashion retail.

Summary

The creator performs a try-on haul of a new jumpsuit and matching shoes from Zara. The video focuses on showcasing the fit and style of the clothing items.

Structure

1Creator shows the back of the jumpsuit
2Creator adjusts the jumpsuit
3Creator puts on matching shoes
4Creator models the full outfit

Product placement

Zara: The clothing brand is the subject of the video. The creator is wearing a jumpsuit and shoes from Zara, and the video is a try-on haul showcasing these items. The brand name appears on screen as a watermark. Removing the brand would change the entire purpose of the video, which is to showcase new arrivals from this specific retailer.