Your face wash should not make your skin feel tight.

@bronsfinds

18.0K followers · usually 6.3K views a post

Views

542.5K

Likes

1.4K

Comments

74

Shares

43

SoundTikTok sound · original sound - tunesswithlyrics

Promoted product

BASED Skincare

Shop high-performance hair care, skincare and body care made with naturally-derived ingredients. Formulated and filled in the USA.

2 videos

Why it worked

The video uses a relatable 'problem-solution' framework, contrasting a common pain point (dry, tight skin) with a specific, easy-to-follow routine that promises a direct result.

Summary

The creator critiques common face washes that cause skin dryness and recommends a specific three-step skincare routine using Based Skincare products. He demonstrates the application of the cleanser, moisturizer, and barrier spray while promoting a current sale.

Structure

1Critique of common cleansers causing dry skin
2Introduction of the three-step routine
3Demonstration of the cleanser
4Demonstration of the moisturizer

Original caption

Fix your acne‼️ #advice #skincare

More from @bronsfinds

Product placement

(a) Cetaphil Daily Facial Cleanser: ACTS; the creator uses it as a negative example of a product that makes skin feel dry, tight, and squeaky. (b) Based Skincare Cleanser: ACTS; the creator demonstrates using it to clean the face. (c) Based Skincare Moisturizer: ACTS; the creator demonstrates applying it to the face. (d) Based Skincare Hyperchlorous Acid Barrier Spray: ACTS; the creator demonstrates applying it to the face. Removing these would change the video as it is a product-focused skincare routine recommendation.

Call to action

I'll put the link down below, so if you can see that link go grab it before they sell out again.

On-screen text

YOUR FACE WASH MAKE YOUR SKIN DRY TIGHT SQUEAKY DRY X TIGHT X SQUEAKY X THAT'S PROBABLY WHY YOU HAVE BAD SKIN MY SKIN LAST WINTER LOCK IN FIRST USE THE CLEANSER WITH GREEN TEA AND BAMBOO CHARCOAL MOISTURIZER WITH GLYCERIN TO HYDRATE AND LOCK IN THAT MOISTURE THEN FINISH WITH THE HYPERCHLOROUS ACID BARRIER SPRAY TO CALM REDNESS THEY'RE RUNNING A HUGE FALL SALE BUT THEY'VE BEEN SELLING OUT FAST IF THEY HAVEN'T SOLD OUT YET I'LL PUT THE LINK DOWN BELOW SO IF YOU CAN SEE THAT LINK GO GRAB IT BEFORE THEY SELL OUT AGAIN

Transcript

Your face wash should not make your skin feel tight. If your face feels dry, tight, or squeaky after washing, that's probably why you have bad skin. Especially with winter coming up, it's time to lock in. First, use the cleanser with green tea and bamboo charcoal to clean off that nut and dirt. Then apply the moisturizer with glycerin in it to hydrate and lock in that moisture. Then finish with the hyperchlorous acid barrier spray to calm redness. They're running a huge fall sale right now, but they've been selling out fast. If they haven't sold out yet, I'll put the link down below, so if you can see that link, go grab it before they sell out again.