Here's What Happened After 2 WEEKS of NO Skincare...

@mualesandro

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SoundTikTok sound · original sound - cxlloutbeatz

Promoted product

Cetaphil US Cleansing Bar

Cetaphil's gentle cleansing bar for both face and body is effective at cleaning and soothing skin. Suitable for all skin types from normal to dry.

Why it worked

The video taps into a common curiosity about the effects of drastically altering skincare routines, using a relatable "no skincare" challenge format. The creator's honest, albeit brief, commentary on their skin's reaction and the visual progression over time creates engagement.

Summary

The creator documents their experience of stopping skincare for two weeks, focusing on the Cetaphil Cleansing Bar as their sole product. They show daily progress, noting skin dryness and a pimple, and plan to reintroduce makeup to test the bar's cleansing capabilities further.

Structure

1Introduction to the experiment: 2 weeks no skincare
2Day 5: Pimples and dry skin noted
3Week 2: SPF introduced, makeup avoided
4Day 10: Continued use of cleansing bar

Original caption

I stopped using skincare for 2 weeks and this is what happened…😳 All I’m using is the @Cetaphil US Cleansing Bar🧼#beauty #skincare #skincareasmr #acne #acneproneskin

More from @mualesandro

Product placement

Cetaphil US Cleansing Bar (ACTS - used to wash face, visible result is cleansing, creator says it cleanses skin, removing it would change the video's demonstration of cleansing).

On-screen text

Here's What Happened After 2 WEEKS of NO Skincare... 4/15-Day 5 4/20-Day 10 4/25-Day 15

Transcript

Have I broken out since quitting my skincare routine? Here's my two-week check-in. So a couple days in, I got a massive pimple on my jawline. However, that could have just been from shaving. Now if I'm going to be honest with you, my skin is fucking thirsty. Right after washing it, it feels really tight. I did start using SPF at the beginning of week two, because one of the main goals of this experiment is to see if we can downsize our routine to the bare essentials. And SPF is the only skincare product that's not negotiable. However, I haven't been wearing makeup. For the remaining two weeks, I will be doing so to see if this bar of soap can thoroughly cleanse your skin, no matter the occasion. So far, my skin's texture hasn't had a dramatic shift. But will it continue to worsen? Stay tuned for the final results.