#CeraVePartner

@dermdocmalik

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SoundTikTok sound · Squeak(53019)

Promoted product

CeraVe cleansers

CeraVe offers a complete line of cleansers, moisturizers and more that contain three essential ceramides to help restore the skin's protective barrier.

2 videos2 creators

Why it worked

The video leverages the credibility of a dermatologist to explain a common skincare misconception and offer a practical, product-specific solution. By demonstrating the different CeraVe cleansers and explaining their benefits for various skin types, it provides valuable, actionable advice that resonates with viewers seeking better skincare.

Summary

A dermatologist explains that a "squeaky clean" feeling after washing your face is a sign of stripping the skin's natural ceramides and compromising the skin barrier. He recommends CeraVe cleansers, highlighting three specific products for different skin types, emphasizing that they help rebuild the barrier instead of stripping it.

Structure

1Introduction to the problem of "squeaky clean" skin
2Explanation of how harsh cleansers strip ceramides and damage the skin barrier
3

Original caption

Squeaky clean is NOT the flex we thought it was Fortunately, @CeraVe cleansers rebuild your skin barrier rather than strip it to nothing..and they’ve got the right one no matter your skin type! #CeraVePartner #cleanser #skinbarrier #skincaretips #dermatologist

More from @dermdocmalik

Product placement

CeraVe (skincare brand) ACTS - it is shown being used to wash the face, and its various cleansers are presented as solutions for different skin types. Removing it would change the video's topic entirely. CeraVe Partner (sponsorship tag) APPEARS - it is a tag indicating a paid partnership, removing it would not change the video's content.

On-screen text

#CeraVePartner

Transcript

Squeaky clean is NOT the flex we thought it was. Fortunately, @CeraVe cleansers rebuild your skin barrier rather than strip it to nothing..and they’ve got the right one no matter your skin type! #CeraVePartner #cleanser #skinbarrier #skincaretips #dermatologist Well, that's not music to my ears or a treat to my skin barrier. That squeaky type feeling means your cleanser just stripped your ceramides. You know, the ones that hold your skin barrier together. Compromising your barrier before your routine even starts means the steps after don't give what they should. Your skin needs a good foundation, and it starts with the skin barrier. Which is why I keep coming back to CeraVe and I've recommended them forever. They're the GOAT for all the reasons. Developed with dermatologists and fragrance-free in every formula. You're not just cleansing, you're actually rebuilding your barrier while you wash. For dry skin, grab the hydrating facial cleanser. Normal to oily skin, the foaming facial cleanser. And if you're acne prone, the acne control cleanser. I said it before and I'll say it again: ditch that squeaky clean feeling. Your skin will look and feel way better.