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The video leverages the massive, highly engaged Taylor Swift fanbase by sharing content related to a new release, tapping into existing community excitement.

Summary

The creator shares a clip from the official lyric video for Taylor Swift's song 'Cleveland' and expresses her excitement about it. The video features the song lyrics overlaid on footage of the artist.

Structure

1Creator introduces the new lyric video
2Clip from the lyric video plays with song audio
3Creator expresses enthusiasm for the song

On-screen text

Cleveland Official Lyric Video dropped on YT and I'm obsessed He already took me to Cleveland Now I'm wearing white! So hate all you like This is the love of my life

Transcript

He already took me to Cleveland. Now I'm wearing white! So hate all you like. This is the love of my life.

Original caption

They are so freaking cute #fyp #taylorswift #swifttok #clevelend

Cleveland Official Lyric Video dropped on YT and I'm obsessed

Why it worked

Summary

Structure

On-screen text

Original caption

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