@people — 179x breakout

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People

@people

3.8M followers · usually 7.4K views a post

Views

1.3M

Likes

85.6K

Comments

834

2.1K

Why it worked

The video leverages the immense public interest in the relationship between Taylor Swift and Travis Kelce, providing exclusive content that fans are eager to see.

Summary

This video reports on Taylor Swift sharing personal footage of her visit to Travis Kelce's hometown in her new lyric video. The footage shows Swift and Kelce driving into Cleveland.

Structure

1Introduction of Taylor Swift and Travis Kelce
2Mention of new lyric video for "Cleveland!"
3Description of personal footage included
4Focus on the drive into Cleveland

Product placement

People (magazine): ACTS - it publishes news content about celebrities. Removing it would change what happens in the video because the video is reporting on news published by People. Taylor Swift (musician): ACTS - she is the subject of the news report and her actions (releasing a lyric video) are the focus. Removing her would change what happens in the video. Travis Kelce (football player): ACTS - he is mentioned as the subject of the news report and his relationship with Taylor Swift is the focus. Removing him would change what happens in the video. YouTube (platform): APPEARS - it is the platform where the lyric video was released. Removing it would not change what happens in the video.

Call to action

On-screen text

People Taylor Swift Shares Personal Footage of Visiting Cleveland with Husband Travis Kelce in New Lyric Video Taylor Swift / YouTube

Original caption

#TaylorSwift is bringing fans to #TravisKelce‘s hometown. ❤️ In the lyric video for her new song “Cleveland!” from the deluxe version of her 2025 album The Life of a Showgirl, Swift, 36, included sweet personal footage of herself and her husband in the car driving into his native city. Read more at our link in bio.