Why it worked
The video leverages the immense public interest in the relationship between Taylor Swift and Travis Kelce, providing exclusive content that fans are eager to see.
Summary
This video reports on Taylor Swift sharing personal footage of her visit to Travis Kelce's hometown in her new lyric video. The footage shows Swift and Kelce driving into Cleveland.
Structure
- 1Introduction of Taylor Swift and Travis Kelce
- 2Mention of new lyric video for "Cleveland!"
- 3Description of personal footage included
- 4Focus on the drive into Cleveland
Product placement
People (magazine): ACTS - it publishes news content about celebrities. Removing it would change what happens in the video because the video is reporting on news published by People.
Taylor Swift (musician): ACTS - she is the subject of the news report and her actions (releasing a lyric video) are the focus. Removing her would change what happens in the video.
Travis Kelce (football player): ACTS - he is mentioned as the subject of the news report and his relationship with Taylor Swift is the focus. Removing him would change what happens in the video.
YouTube (platform): APPEARS - it is the platform where the lyric video was released. Removing it would not change what happens in the video.
Call to action
Read more at our link in bio.
On-screen text
People
Taylor Swift Shares Personal Footage
of Visiting Cleveland with Husband
Travis Kelce in New Lyric Video
Taylor Swift / YouTube