GRWM update....

@adrianegweyn

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SoundTikTok sound · original sound - adrianegweyn

Promoted product

Crocscrocs.com

Crocs are comfortable and stylish footwear available in various designs, including slippers and boots, suitable for different seasons and personal expression.

27 videos16 creators

Why it worked

The creator leverages a personal connection and excitement for an upcoming event to create a soft sell for Crocs, encouraging followers to join her for a shopping experience.

Summary

The creator is getting ready and sharing an update about an upcoming event at the Crocs studio. She expresses excitement about being able to bring followers along for shopping opportunities.

Structure

1Getting ready and chatting
2Announcing travel to Crocs studio for an event
3Expressing excitement about early access and shopping opportunities
4

Original caption

Can’t WAIT to be BACK in the studio!!! Be sure to mark your calendars and come shop with ME on October 1st & 2nd!!! #crocs #crocsearlyaccess #crocsneearrivals @CROCS US SHOP @Crocs

More from @adrianegweyn

Product placement

Crocs (ACTS - worn and discussed as footwear for an event, removing it would change the video's focus on shopping for them)

Call to action

Come shop with ME on October 1st & 2nd!!!

On-screen text

GRWM update....

Transcript

And guess what? We're gonna do a little chat while I get ready. Listen, everybody's not made for this, but some of us crazy people get on live and talk for six hours. So next week, I am traveling to the Crocs studio. It's like a mega love event and I am so excited because, you know what makes me most excited? That I feel like I can bring people that like they typically wouldn't get that big of a deal. Drops that like they typically wouldn't get at that time. So much fun. We're not going out alone and shopping. We're shopping together. You know, October 1st and 2nd. You guys can be there. So I'm so excited about this early access. See y'all there.