00:00:16

@increasekoki

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SoundTikTok sound · original sound - zondiboy_images

Promoted product

Crocscrocs.com

Crocs are comfortable and stylish footwear available in various designs, including slippers and boots, suitable for different seasons and personal expression.

39 videos27 creators

Why it worked

The video taps into the relatable frustration of high-demand online sales events, using a screen recording to document the real-time experience of a failed purchase attempt.

Summary

The creator records their screen while attempting to purchase discounted Crocs during a "Crocs Day" sale event on the brand's South African website. After waiting in a virtual queue, the items in their cart sell out before the purchase can be completed.

Structure

1Browsing the Crocs sale website
2Selecting a specific pair of clogs
3Entering the virtual checkout queue
4

Original caption

Same thing every year😭👍🏾 crocs when I catch you!! I’ve been camping on the website but dololo #crocsday2026 #crocs #crocssale @Crocs

More from @increasekoki

Product placement

Crocs (a) ACTS: the website interface is operated to browse, select, and attempt to purchase products during a sale event. Removing it would change the entire video. PayJustNow (a) ACTS: it is presented as a payment option for the purchase. Happy Pay (a) ACTS: it is presented as a payment option for the purchase.

On-screen text

00:00:16 ALL PRODUCT Filters Sort by Saturday Metallic Buckle Sandal R 799 95 Miami Thong Flip R 499 95 01:58:12 A new deal every 2 hours, dont miss out. CROCS DAY LIMITED QUANTITIES R24 CLOGS PLUS AN EXTRA 15% OFF SALE ITEMS Shop Now 10:00-12:00 14:00-16:00 24 NEVER LOOKED SO GOOD Turning 24? So Are Our Clogs. CROCS DAY R24 BUY NOW PAY LATER Pay using PayJustNow or Happy Pay Classic Clog - Taupe Select your size Womens Mens UK/SA US 36-37 W6 37-38 W7 38-39 W8 39-40 W9 42-43 W11 43-44 W1 Limited offer: one pair per customer only Add to Cart Add to Wishlist Reviews (0) Description Cleaning your crocs Shipping crocs You're in line to check out Estimated wait time: 11 minutes Your cart (last checked: 08:02 SAST) Classic Clog Taupe / M5W7 AVAILABLE Don't refresh this page, it will update automatically. Items in your cart are not reserved until you complete checkout. You're in line to check out Estimated wait time: Less than a minute Out of stock These items are no longer available and will be removed from your cart. Classic Clog Taupe / M5W7 SOLD OUT Return to store

Transcript

Ai, into zaba. Ai, into zaba.