Product placement
SHEER UP Intense lipstick (a) ACTS: the creator applies different shades of the lipstick to her lips to demonstrate the color, texture, and glass-like shine. Removing this would remove the entire purpose of the video. Flormar (b) APPEARS: the brand name is in the creator handle and caption, and the product packaging is branded with the Flormar logo. Removing the logo would not change the video's action, but removing the product itself would.