Why it worked
The video effectively showcases multiple product shades in a visually appealing way, allowing viewers to see the color payoff and texture, which is highly effective for beauty products.
Summary
The creator tries on several shades of r.e.m. Beauty blur butter lip balms, showing the color of each on their lips. The video showcases "Cherry cola", "Pinkies up", "Dusty pink", "Velvet wine", "Ciao Cacao", and "Ruby red" shades.