We made your favorite SHEER UP a little more… INTENSE

@flormar_middleeast

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SoundTikTok sound · original sound - flormar_middleeast

Promoted product

Sheer Up Intense

Sheer Up Intense 003 In My Feels is at Flormar.com. Click now for Flormar make-up products with dozens of color variations.

6 videos

Why it worked

The video uses high-quality, aesthetic close-ups of the product paired with sensory imagery (cherries) to emphasize the 'intense' color and 'glass-like' shine, effectively demonstrating the product's primary value proposition without needing a spoken pitch.

Summary

The video showcases a new lipstick product called SHEER UP Intense by Flormar, demonstrating its application and color payoff on a model. It highlights the product's features like shine and moisture while presenting different shade options.

Structure

1Product lineup reveal with cherries
2Model applies lipstick shade 002
3Model applies lipstick shade 005
4Model applies lipstick shade 007

Original caption

We made your favorite SHEER UP a little more… INTENSE 👀💋🍒 More shine, more color, more reasons to find a new favorite. Meet SHEER UP Intense -with buildable color, intense glass-like shine and up to 12H of moisture. ✨ Ready to meet your shade? 🍒✨ #Flormarmiddleeast #Happinessisyourcolor #Flormar #SheerUpIntense #فلورمار

More from @flormar_middleeast

Product placement

(a) SHEER UP Intense: The product is operated by the model applying it to her lips, and the video demonstrates its color and shine. This is the subject of the video and removing it would change the entire purpose of the content. (b) Flormar: The brand name appears in the caption and the video is posted by the Flormar Middle East account; it is the manufacturer of the product.