Loading video…
All breakouts
608Silent UGCOther hookLifestyle
Hook
Just in case you had some baby fever!
@cassidijustus
1.7K followers · usually 1.5K views a post
Views
921.0K
Likes
85.1K
Comments
1.1K
Shares
41.7K
Why it worked
The video uses a 'bait and switch' tactic, starting with a cute, endearing shot of a baby to trigger an emotional response, then immediately subverting it with a humorous, relatable reality of parenting.
Summary
A mother shows her baby with a messy diaper to humorously discourage viewers from wanting more children. The video focuses on the relatable, messy reality of parenting.
Structure
- 1Close-up of a baby
- 2Text overlay about baby fever
- 3Mother touches baby's hand
- 4Camera pans down to show a messy diaper
Product placement
Huggies (diaper brand) appears as a logo on the baby's diaper. Removing it would not change the video, as it is incidental branding on a common household item.
On-screen text
Just in case you had some baby fever!
Original caption
And so I’m done having kids! #baby #blowout #momtok
More from @cassidijustus
More breakout videos from this creator.
