The contractor quoted me $18k to build this dining nook

@fixmate.ai

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SoundTikTok sound · original sound - fixmate.ai

Promoted product

FixMatetryfixmateai.com

Take a photo, describe the problem, and get clear steps for repairs around your home.

8 videos

Why it worked

The video leverages the high-value 'DIY transformation' format to build credibility and trust before seamlessly pivoting to a relevant utility app that solves the exact type of problems the creator just demonstrated she can handle.

Summary

A creator documents a DIY dining nook project to demonstrate her building skills and then transitions to promoting her own app, FixMate, as a tool for home repairs and projects. The video concludes with a clear call to action to download the app.

Structure

1Creator introduces the expensive contractor quote for a dining nook
2Time-lapse montage of the DIY construction process
3Final reveal of the completed dining nook
4

Original caption

“No thanks, I’ve got it.” That DIY confidence hits differently when the plan actually comes together ❤️ Download FixMate on the App Store. #DIYConfidence #WomenWhoBuild #HomeProjects #DIYLife #FixMate

More from @fixmate.ai

Product placement

(a) FixMate: The app is operated at the end of the video, showing its interface with buttons for "Photo Help", "Step-by-step", and "Safety Tips". It is the primary subject of the CTA. Removing it would change the video's purpose from a DIY project showcase to a promotional ad for the app.

Call to action

Download FixMate on the App Store.

On-screen text

The contractor quoted me $18k to build this dining nook STEP 1 build a bench STEP 2 make 10 cushions STEP 3 build a table STEP 4 hang plants STEP 5 final touches before follow along FOR MORE DARING DIY STUCK ON A REPAIR? ASK FIXMATE. DOWNLOAD FIXMATE

Transcript

The contractor quoted me $18k to build this dining nook. Step 1, build a bench. Step 2, make 10 cushions. Step 3, build a table. Step 4, hang plants. Step 5, final touches. Before. Follow along for more daring DIY. Stuck on a repair? Ask FixMate. Download FixMate.