STUCK ON A REPAIR? ASK FIXMATE.

@fixmate.ai

3.0K followers · usually 580 views a post

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46.6K

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315

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SoundTikTok sound · original sound - fixmate.ai

Promoted product

FixMatetryfixmateai.com

Take a photo, describe the problem, and get clear steps for repairs around your home.

11 videos

Why it worked

The video uses high-quality, satisfying construction footage to build authority in the DIY space before seamlessly transitioning to a product that solves the exact pain point (repairs) shown in the footage.

Summary

A time-lapse video shows a basement renovation project involving framing and insulation installation. The video concludes with a screen recording of the FixMate app, positioning it as a helpful tool for DIY home repairs.

Structure

1Time-lapse of basement framing
2Installation of insulation panels
3Final screen recording of the app interface
4Call to action to download the app

Original caption

Walls, soffits, new closets, and more—the framing stage is where a basement renovation finally starts revealing the new layout. Download FixMate on the App Store. #BasementRenovation #Framing #Construction #HomeRemodel #FixMate

More from @fixmate.ai

Product placement

(a) FixMate: The app is shown in a screen recording at the end of the video, demonstrating its interface and features (Photo Analysis, Step-by-step, Safety Tips). This is the primary subject of the video's CTA. Removing it would remove the promotional intent of the video. (b) Kingspan: The brand name appears on the insulation panels throughout the video. It is incidental construction material and removing it would not change the video's purpose.