The video taps into the popular trend of finding affordable dupes for high-end beauty products, appealing to a wide audience looking for cost-effective alternatives.
Summary
The creator showcases two L'Oréal Paris hair products as drugstore dupes for more expensive Kérastase hair serums and oils. She highlights the L'Oréal Extraordinary Oil Midnight Serum as a dupe for Kérastase's 8H Magic Night Hair Serum and the L'Oréal Extraordinary Oil Sublime Hair Perfector as a dupe for Kérastase Elixir Ultime Oil.
Structure
1Introduction of Kérastase dupes
2Showcasing L'Oréal Extraordinary Oil Midnight Serum as a dupe for Kérastase 8H Magic Night Hair Serum
3Showcasing L'Oréal Extraordinary Oil Sublime Hair Perfector as a dupe for Kérastase Elixir Ultime Oil
4Concluding that L'Oréal products are good dupes for Kérastase
Product placement
Original caption
If you love Kérastase but not the price tag… 👀 I found TWO drugstore hair dupes you need to know about 🤭✨ - @L’Oréal Paris #haircare #lorealparis #kerastase #hairserum #girls
More from @chloeechrysler
More breakout videos from this creator.
Kérastase Nutritive 8H Magic Night Hair Serum: ACTS - it is a hair serum that is used to make hair more desirable, it is shown as a product that can be bought. Removing it would change what happens in the video. Kérastase Elixir Ultime Refillable Oil: ACTS - it is a hair oil that is used to make hair more desirable, it is shown as a product that can be bought. Removing it would change what happens in the video. L'Oréal Paris Extraordinary Oil Midnight Serum: ACTS - it is a hair serum that is used to make hair more desirable, it is shown as a product that can be bought. Removing it would change what happens in the video. L'Oréal Paris Extraordinary Oil Sublime Hair Perfector: ACTS - it is a hair oil that is used to make hair more desirable, it is shown as a product that can be bought. Removing it would change what happens in the video.
On-screen text
Kérastase Drugstore
Dupes ✨ 💅 💄 👑 ✨
Transcript
I just found some drugstore dupes for my two favorite Kérastase hair products. For the girlies that love the 8 hour magic night hair serum from Kérastase, you need to know about the L'Oréal Extraordinary Oil Midnight Serum. And for the girlies like myself who absolutely love the Kérastase Elixir Ultime Refillable Oil, I found that the L'Oréal Extraordinary Oil Sublime Hair Perfector is pretty similar. Obviously, the formulas aren't the exact same, but if you don't want to spend $100 on a hair oil, these are definitely some good dupes.