I'm going to put you on

@brycegruber

197.3K followers · usually 12.3K views a post

Views

74.1K

Likes

6.7K

Comments

79

Shares

609

SoundTikTok sound · original sound - brycegruber

View velocity

+1.4K views over 6.8d · ~199/day · 7 observations

Promoted product

Trader Joe's Hair Oil

Why it worked

The video leverages the popular 'dupe' or 'dupe culture' trend, appealing to viewers looking for affordable alternatives to high-end products. The creator's personal endorsement and detailed comparison, combined with the low price point of the featured product, create strong value and relatability.

Summary

The creator compares a Trader Joe's hair oil to a more expensive Kérastase hair oil, highlighting their similarities in ingredients and effectiveness despite the significant price difference. She emphasizes that the Trader Joe's product is not sponsored and encourages viewers to try it.

Structure

1Introduction of a cheap, good product
2Disclaimer about sponsorship
3Presentation of Trader Joe's Hair Oil
4Comparison with Kérastase Elixir Ultime
5

Original caption

Almost identical texture and heat protection, silicone-first formulas with botanical oils. Both are excellent. One is way cheaper. Bless and keep Trader Joe’s. YT: BryceGruberHermon Free weekly newsletter: extragood.substack.com #hairoil #traderjoeshaul

More from @brycegruber

Product placement

Trader Joe's Hair Oil: ACTS - its interface is operated (shown and discussed), it generates or edits something (implied by its use as hair oil), a visible result comes from it (implied by its use as hair oil), or someone says what it does for them (smooths frizz, tames flyaways, moisturizes hair & scalp, protects hair from heat damage). Removing it would change what happens in the video. Kérastase Elixir Ultime: APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would not change what happens in the video.

On-screen text

YT: brycegruberhermon

Transcript

I'm going to put you on something really good and really cheap. And before anyone's like, ah, that's sponsored. No, it's not sponsored. It's like the opposite of sponsored. I pay for this. I don't think Trader Joe's even, like, does sponsorships for people. And if they did, that would blow my mind. I would be the happiest girl on the planet. But they have not paid me anyway. This. Get a good look at it. It's like six bucks. Favourite this screenshot. Do whatever you need to do. These are the ingredients. By the way, 1 ounce bottle, about $6. Now go compare the ingredients at the sequence of ingredients, which is very important to this Kérastase, which is about $32 per ounce. Not gonna bullshit anyone. A couple of the botanicals are different and the fragrance is definitely different, but there's like a 95% overlap. And if you love this one, you at bare minimum, are really going to like the Trader Joe's one. If you like this kind of thing, I did two very very long Trader Joe's Beauty Dupes videos on YouTube that you should go watch.