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190Talking HeadSocial Proof hookLifestyle
Hook
Dicen Cuando Una Mujer Cambia Su Cabello
@beautyybird
587.8K followers · usually 71.2K views a post
Views
13.3M
Likes
49.0K
Comments
215
Shares
882
Why it worked
The video successfully blends a relatable, narrative-driven hook about 'character development' with a seamless product demonstration, making the advertisement feel like a natural part of the creator's personal storytelling.
Summary
The creator shares a personal story about life changes and demonstrates how she uses L'Oréal Paris Excellence Nudes hair dye to refresh her look. She highlights the product's features, such as its ammonia-free formula and coverage, while showcasing the final result.
Structure
- 1Introduction to the concept of hair changes reflecting life changes
- 2Transition to the specific product being used
- 3Demonstration of the hair coloring process
- 4Reveal of the final hair color and result
Original caption
This new era is calling for something darker, richer and more me 😌✨ and with @loréal paris usa Excellence Nudes Shade 2N Natural Soft Black, I trust it to give me that ultimate care while still being able to seamlessly transform into my inner baddie #LOrealParisPartner #LOrealParisHairColor
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