The story of Carrie White.

@primevideo

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SoundTikTok sound · original sound - primevideo

Promoted product

Carrie

4 videos

Why it worked

The video uses a high-quality, cinematic trailer style combined with a personal, thoughtful commentary from a creator, which builds anticipation for the series while maintaining a professional, non-intrusive promotional tone.

Summary

A creator discusses the themes of the new Prime Original series Carrie, highlighting its relevance and importance in a modern context. The video features clips from the series to promote its upcoming release.

Structure

1Introduction to the story of Carrie White
2Discussion of themes like kindness and cruelty
3Explanation of the goal to recontextualize the character
4Final promotion of the series release date

Product placement

Prime Video (a) ACTS: it is the streaming platform hosting the series and is identified as the source of the original content. Removing it would change the video as it identifies the distributor and the platform where the product is available. Carrie (a) ACTS: it is the series being promoted and demonstrated through clips. Removing it would change the video as it is the subject of the promotion.

Original caption

The story you thought you knew.

More from @primevideo

On-screen text

The story of Carrie White. kindness versus cruelty. This felt like an incredible opportunity to recontextualize a character for today. not only relevant, but I think important. prime original CARRIE NEW SERIES | OCTOBER 7

Transcript

The story of Carrie White. It's a story about kindness versus cruelty. This felt like an incredible opportunity to recontextualize a character for today, in a way that's not only relevant, but I think important.