Minecraft

@thestudiousgoose

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SoundTikTok sound · original sound - thestudiousgoose

Promoted product

Minecraft Dungeons II

Play Minecraft Dungeons II on PC, console, or cloud. Discover new armor systems, enchantments, and abilities in the next chapter of Minecraft’s action RPG adventure.

2 videos2 creators

Why it worked

The video leverages a popular game (Minecraft) and a desirable in-game item (Aurora Cape) to drive engagement with a live stream event on TikTok, creating a sense of urgency and exclusivity.

Summary

This video announces that a new Aurora Cape is being added to Minecraft Java and Bedrock editions, with an Elytra variation. To obtain the cape, players must watch a qualifying Minecraft Dungeons II livestream on TikTok for at least three minutes.

Structure

1Announcement of new Aurora Cape for Minecraft
2Explanation of how to obtain the cape
3Call to action to join the live stream

Product placement

Minecraft Dungeons II ACTS - it is a video game that is being played. Removing it would change what happens in the video. Minecraft ACTS - it is a video game that is being played. Removing it would change what happens in the video. TikTok LIVE ACTS - it is a live streaming platform where the game is being broadcast. Removing it would change what happens in the video.

Original caption

HOW TO GET THE AURORA CAPE FOR MINECRAFT #Minecraft #minecraftdungeons2 #minecraftmemes

More from @thestudiousgoose

Call to action

Watch for three minutes to get the cape for yourself. Join live right now.

On-screen text

IS CAPE BEDROCK IT VARIATION GET QUALIFYING MINECRAFT DUNGEONS II LIVE TIKTOK THREE RIGHT DUNGEONS THE JOIN

Transcript

Minecraft is adding a new Aurora Cape to Java and Bedrock edition. And it also has an Elytra variation. The way to get it is by watching a qualifying Minecraft Dungeons II livestream here on TikTok. You have to watch for three minutes. I'm live right now playing Dungeons II, so if you want to get the cape for yourself, just join.