Why it worked
The video leverages a relatable consumer grievance regarding portion sizes and value, which encourages high engagement through comments and shares from viewers who have had similar experiences.
Summary
A creator reviews a catering order from Chipotle intended for ten people, expressing doubt about whether the quantity of food provided justifies the $170 price tag. The video showcases the various containers of food received to support the creator's critique.
Structure
- 1Introduction of the catering order
- 2Unboxing of the food containers
- 3Displaying the portion sizes for each item
- 4Questioning the value for the price paid
Product placement
Chipotle: (a) it ACTS — the creator shows the food containers delivered by the brand to demonstrate the quantity provided for a catering order. Removing it would change the video entirely as it is the subject of the complaint.
On-screen text
THIS GIRL
ORDERED CATERING
FROM CHIPOTLE
FOR 10 PEOPLE
BUT WHEN SHE
OPENED THE DELIVERY
SHE COULDN'T BELIEVE
WHAT SHE SAW
SO WE PLACED
A CHIPOTLE ORDER
FOR A CATERING EVENT
THIS IS SUPPOSED
TO FEED
10 PEOPLE
THIS
IS THE AMOUNT
OF CHICKEN
10 PEOPLE
AND THEN THIS
CORN
WHICH I MEAN
I GUESS
AND THEN GUAC
FAJITA VEGGIES
CHEESE
QUESO
SOUR CREAM
PINTOS BEANS
I DON'T KNOW
FOR A $170
I JUST DON'T
KNOW IF IT'S WORTH IT
BUT IS THIS REALLY
ENOUGH FOOD
FOR 10 PEOPLE?