This girl and her mom open one Chapstick with no problem, until the second one had them fighting for their lives.

@user5500492397052

7.1K followers · usually 8.7K views a post

Views

734.4K

Likes

9.9K

Comments

229

Shares

219

SoundTikTok sound · Shattered Glass Dreams

Promoted product

Lip Smacker

Why it worked

The video uses a relatable, low-stakes frustration with a common consumer product to invite audience engagement and comments.

Summary

Two women struggle to open a Coca-Cola branded Lip Smacker lip balm, demonstrating the difficulty of the packaging. They ask the audience for tips on how to properly open the product.

Structure

1Introduction of the struggle with the product
2Demonstration of the failed attempts to open the packaging
3Request for audience assistance

Product placement

Lip Smacker (a) ACTS: The product is the central focus of the video, with the creators attempting to operate its packaging mechanism to open it. Removing the product would remove the entire premise of the video. Coca-Cola (b) APPEARS: The brand logo is visible on the packaging of the Lip Smacker product. Removing the logo would not change the video's content as it is part of the product's design.

On-screen text

THIS GIRL OPEN ONE CHAPSTICK WITH NO PROBLEM UNTIL THE SECOND ONE HAD THEM FIGHTING FOR THEIR LIVES HERE WE ARE TRYING TO OPEN THIS THIS IS CHAPSTICK TELL ME HOW THIS IS OPEN YOU GET THIS IT DON'T POP THERE IT DON'T TWIST IT TWIST THIS WAY AND THIS WAY AND WE CAN'T GET IT LIDIA YOU TRY AND IF ANYBODY HAS ANY IDEAS HOW TO OPEN IT HERE'S THE OTHER ONE AND THIS ONE WE ALSO OPEN THAT OH THIS ONE DOESN'T ANY IDEAS

Original caption

The Impossible ChapStick

More from @user5500492397052

More breakout videos from this creator.

Transcript

This girl and her mom open one Chapstick with no problem, until the second one had them fighting for their lives. Here we are, trying to open this. This is Chapstick. Tell me how this is open. You get this. It don't pop there. It don't twist. It twist this way and this way, and we can't get it. Lidia, you try. And if anybody has any ideas how to open it, here's the other one. And this one, we also open that. Oh, this one doesn't. Any ideas?