This is so sweet.

@todayshow

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SoundTikTok sound · original sound - todayshow

Why it worked

The video leverages a well-known celebrity couple and a relatable, humorous personal anecdote to create engaging content. The "viral moment" hook draws viewers in with the promise of behind-the-scenes insight.

Summary

Kate Upton recounts a viral moment with Justin Verlander at a baseball game, sharing her surprise at his reaction. The clip is presented as a segment from the TODAY Show.

Structure

1Kate Upton shares a memory of a viral moment with Justin Verlander.
2She explains her thought process during the moment, expecting to be shamed for being late.
3She expresses surprise at the actual outcome.
4The segment is presented by the TODAY Show.

Product placement

ESPN: merely APPEARS - a corner watermark, removing it would not change what happens in the video. TODAY: merely APPEARS - a corner watermark, removing it would not change what happens in the video. Merrill Lynch: merely APPEARS - a sign in the background, removing it would not change what happens in the video.