And freezing outside.

@fjrivh

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SoundTikTok sound · original sound - fjrivh

Promoted product

Mehron pastel palette

NEW 8 Color Pastel Palette

Why it worked

The video leverages a popular seasonal food item as a creative hook for a makeup transition, making the product recommendations feel like natural parts of the tutorial rather than forced advertisements.

Summary

The creator performs a creative makeup transition inspired by a McDonald's Shamrock Shake. Throughout the process, she demonstrates and recommends specific beauty products including a Mehron palette, a NYX crayon, and Lilac St. lashes.

Structure

1Introduction of the Shamrock Shake theme
2Transition to the makeup process
3Demonstration of Mehron palette
4Application of NYX crayon and Lilac St. lashes
5Reveal of the finished look

Original caption

mint green is my new favorite color OMG 😩🍀 @McDonald’s Shamrock Shake #shamrockshake #mintmakeup #greenmakeup #creativemakeup #makeuptransition

More from @fjrivh

Product placement

McDonald's Shamrock Shake (a) ACTS: the creator drinks it, uses it as a prop for a makeup transition, and references it as the inspiration for the look; removing it would change the video's theme and content. Mehron pastel palette (a) ACTS: the creator opens it, points to a specific shade, and uses it to apply makeup; removing it would change the makeup tutorial content. NYX jumbo crayon (a) ACTS: the creator holds it up, names it, and uses it to apply makeup; removing it would change the makeup tutorial content. Lilac St. Nova Frost lashes (a) ACTS: the creator shows the packaging and applies the lashes; removing it would change the makeup tutorial content.

Call to action

please let me know what your favourite part of this makeup look was, and be sure to follow me to see the final results.

On-screen text

shamrock shake makeup 🍀 BTS Well, it's not really freezing anymore, is it? It's like a hundred degrees. And my shamrock shake is already melting. I gotta get this down. I'm freezing outside. Okay, I think that's good. Okay, let me put this back in the freezer. Okay, let me get a quick sip. That's so good. I'll be back with a quick hair and outfit change. Okay. Okay, look how cute the colours are. My husband spray painted my alligator clips the other day, and it's so cute. I'm not a dancer, so it's a little difficult for me. This pastel palette from Mehron has the perfect mint green. What would happen if we added some snowflakes? That literally looks perfect. Let's add some blush. Oh, my gosh, why am I so bad at dancing? Okay, that should work. I need another sip. Hopefully this isn't gone by the time we finish this. Add some mint green blush. I'm not gonna lie, it was so unbelievably hard for me to find a mint green makeup product. But this NYX jumbo crayon had the perfect colour! frost freckles. frost freckles! Are you kidding me? Stunning. Ooh, this is popping. Some liner. Okay, before we do the lashes, I'm gonna add some contacts. Perfect. Add some shimmer. Oh, the frosty look is coming together. How perfect. These nova frost lashes. I'm so excited. And some more frost. Okay, here is the finished look. Never been more obsessed with a colour than I Am right now. Ugh. The frost is just the perfect touch. Okay, let's finish this transition. There's no way I got that on the first try. That's crazy. Wow, Cause I was low key scared I was gonna ingest some of these frost pieces so. Yay! so sad to just go and remove this beautiful piece of art. So please let me know what your favourite part of this makeup look was, and be sure to follow me to see the final results. Love you all so very much. Bye!

Transcript

And freezing outside. Well, it's not really freezing anymore, is it? It's like a hundred degrees. And my shamrock shake is already melting. I gotta get this down. I'm freezing outside. Okay, I think that's good. Okay, let me put this back in the freezer. Okay, let me get a quick sip. That's so good. I'll be back with a quick hair and outfit change. Okay. Okay, look how cute the colours are. My husband spray painted my alligator clips the other day, and it's so cute. I'm not a dancer, so it's a little difficult for me. This pastel palette from Mehron has the perfect mint green. What would happen if we added some snowflakes? That literally looks perfect. Let's add some blush. Oh, my gosh, why am I so bad at dancing? Okay, that should work. I need another sip. Hopefully this isn't gone by the time we finish this. Add some mint green blush. I'm not gonna lie, it was so unbelievably hard for me to find a mint green makeup product. But this NYX jumbo crayon had the perfect colour! frost freckles. frost freckles! Are you kidding me? Stunning. Ooh, this is popping. Some liner. Okay, before we do the lashes, I'm gonna add some contacts. Perfect. Add some shimmer. Oh, the frosty look is coming together. How perfect. These nova frost lashes. I'm so excited. And some more frost. Okay, here is the finished look. Never been more obsessed with a colour than I Am right now. Ugh. The frost is just the perfect touch. Okay, let's finish this transition. There's no way I got that on the first try. That's crazy. Wow, Cause I was low key scared I was gonna ingest some of these frost pieces so. Yay! so sad to just go and remove this beautiful piece of art. So please let me know what your favourite part of this makeup look was, and be sure to follow me to see the final results. Love you all so very much. Bye!