Come shop with me for a full face of makeup

@kellystrackofficial

887.1K followers · usually 29.7K views a post

Views

10.1M

Likes

7.5K

Comments

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195

SoundTikTok sound · original sound - kellystrackofficial

View velocity

+1.3K views over 6.1d · ~206/day · 5 observations

Promoted product

Dollar Tree makeup

Why it worked

The video taps into the popular 'dupe' or 'affordable beauty' trend, showing viewers how to achieve a full makeup look on a very tight budget from a widely accessible store.

Summary

The creator goes to Dollar Tree to buy a full face of makeup for under $20. She browses the makeup aisle, selecting various products like primer, concealer, blush, eyeshadow, mascara, setting powder, and lip products. She then checks out, revealing her total cost was $19.97 for a bag full of makeup.

Structure

1Introduction and budget
2Shopping at Dollar Tree
3Browsing and selecting makeup
4Checking out and revealing total cost
5Showcasing the haul

Product placement

Dollar Tree: APPEARS - a store name, removing it would not change what happens in the video.

Call to action

Be sure to check out Dollar Tree for all your beauty needs

On-screen text

Full Face of Makeup $20 Budget

Original caption

#ad Shop with me for a full face of makeup under $20 at @Dollar Tree #dollartree #makeup #beauty #affordablemakeup

More from @kellystrackofficial

More breakout videos from this creator.

Transcript

Come shop with me for a full face of makeup under $20 at @Dollar Tree. I'm pretty sure this is one of the only places left that you can actually get a full face of makeup for $20. Let's go see what we can buy. Oh wow, they have stocked. Like, look at all of this. They have so many options. I don't know which one to pick. Let's try that. Peptide lip mask sounds cool. They have a lip stain pen. They literally have everything. Kokie setting powder. Eyeshadow palette. I need this liquid highlighter. All right, I think we got everything we need for a full face of makeup. So let's go see the total. Perfect. We made out perfectly with a total of $19.97. And I got a full bag, full of stuff. Like literally everything from primer to setting spray and literally everything else in between. A full face of makeup for under $20 is a major flex. Be sure to check out Dollar Tree for all your beauty needs. Let me know if you guys want a tutorial using all this stuff. Bye.